As part of its acquisition by Google, Feedburner is now offering several of its “Pro” features at no additional cost. Both the “MyBrand” tool, and TotalStats, a tool which allows you to see the number of people who have viewed or clicked items in your feed, are now available to everyone for free.
But you'll need to turn on the new features yourself. The advanced stats package can be enabled on a per-feed basis by logging in to your account, clicking on the desired feed and then heading to the “Analyze” tab.
Under the Analyze tab click the “Item Views” checkbox and then hit save. If you flip back to your main feed list the feed you just changed should now display a “Pro” label after the name.
MyBrand, the other new free feature, allows you to track your feeds without using the feedburner.com domain — in other words, your feed can live at yoursite.com/feeds/ and Feedburner will still track it.
To enable MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then select “MyBrand.”
You'll need to e-mail Feedburner to turn the feature on since it might require some DNS changes. I haven't actually gotten around to this one yet, but I haven't heard of any problems with it.
I've only had the new analytics turned on for a day so there isn't much to see yet, but it is nice to finally have access to it detailed stats info at no charge. And it seems logical to assume that this is only the start as Google and Feedburner begin to integrate more Feedburner services into the Google empire — personally, I'm looking forward to the day Feedburner stats are part of Google Analytics.
Enabling the MyBrand feature still requires an e-mail
To turn on TotalStats, click on the feed then click on the "pro" link in the lower left sidebar and select the checkbox highlighted above.
