Half a Million Green Design Euros? Hey, That's Real Money.

Link: WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Picnic Green Challenge: Half a Million Euros to Win.

Picnic Green Challenge: Half a Million Euros to Win

WorldChanging TeamJune 18, 2007 12:14 PM

Contributed by Bruno Giussani:

If you have an idea for an innovative, executable consumer product or service that can "contribute to an eco-friendly lifestyle," help reduce greenhouse gas emissions, and which "scores high on convenience, quality and design,"then get ready to jot down descriptions, prepare blueprints, and fill in participation forms: it could be worth 500,000 Euros (or nearly $670,000 USD).

That's the scope and the reward of the Picnic Green Challenge, which was just launched by Picnic, the Amsterdam annual conference and week-long idea festival that will take place this year from September 22-29 (full disclosure: I'm a member of their advisory board). The best ideas will win 500,000 Euros in capital to execute the winning plans, with some extra add-ons such as free coaching and door openers....