Welcome to a World of Publishing Where Everybody is Cory Doctorow

Link: Colin's Corner: The transformation of IDG.

To drive this change and to focus on online revenue we’ve changed the business mission of our organization away from print. Going forward IDG Communications will define itself as a web centric information company complemented by expos, events and print publications.

The brutal reality that we’re facing today is the costly process of dismantling and replacing legacy operations and cultures and business models with ones with new and yet to be fully proven business models. However, we face greater risks if we don’t transform our organization and take some chances.

In the past media organizations controlled content and pushed it out to subscribers, today’s media has to deal with a world of social connections, networking and collective actions enabled by the Internet.

(((This is a publisher talking, so, as a mere author, I will henceforth have to redefine myself as a web centric information freelancer who hangs out at expos and events and occasionally appears in shrunken, legacy-style print publications. Oddly enough, thats's pretty much how I've been living for years now; I wonder if there is ever gonna be a way to make that pay. Where's the "bestseller model" in that mode of life? Business advice books, maybe?)))