http://www.gapingvoid.com/Moveable_Type/archives/001976.html
Okay, so what's a "global microbrand"?
"Imagine a well-known author or painter, selling his work all over the world."
*IMAGINE one? Heck, I ARE one. A "global microbrand" is a PR guy's description of me me me. No wonder I'm sitting here listening to this.
