http://www.edelman.com/speak_up/blog/archives/2005/06/index.html
Makes perfect sense, if you're a PR guy
Clearly what we have here are comprehensive
SPIN DEFICIENCIES! For instance: why don't
the laws of nature have their own lobbyists,
PR dudes, customer relations management.
astroturf groups, tame bloggers and
spin machines? General Relativity, for instance,
has a public reputation for being obscure,
difficult to understand, hostile and too-challenging.
Shouldn't a public-spirited PR firm bend its
efforts to reframing General Relativity
into terms that even Red Staters can understand?
