Moral Ads

The Vatican has asked businesses to make their advertising more ethical. But Archbishop John Foley, who presented the plea in his role as president of the Pontifical Council for Social Communications, acknowledged how hard it may be for firms to heed the call: "We hope that the advertising industry may produce its share of saints. We foresee that it might also produce the occasional martyr."

The Vatican has asked businesses to make their advertising more ethical. But Archbishop John Foley, who presented the plea in his role as president of the Pontifical Council for Social Communications, acknowledged how hard it may be for firms to heed the call: "We hope that the advertising industry may produce its share of saints. We foresee that it might also produce the occasional martyr."